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About CNC

About CNC Marketing Group

CNC Marketing Group was built on firsthand experience in the trades. That experience shaped our approach: connected digital infrastructure, practical strategy and long-term partnership for growing contractors.

Kimball Conover, founder of CNC Marketing Group
Kimball ConoverFounder

The founder's point of view

I didn't come to marketing from marketing. I came to it from the field.

I started as a laborer and worked my way into project management and then a superintendent role. Most of my working life was spent on jobsites: coordinating crews, quoting work, managing schedules and handling the everyday pressure that comes with getting projects done.

Then rheumatoid arthritis changed the direction of my career. Physical jobsite work was no longer something I could build my future around. I needed to find another path, but I wasn't ready to leave the trades behind.

I went on to build and operate blue-collar businesses with trucks, crews, schedules and payroll. To keep those businesses moving, I had to learn how to bring work in consistently. I learned marketing the expensive way: using my own money and dealing with the consequences when something didn't work.

That's the perspective CNC Marketing Group was built on.

We understand that contractors don't need disconnected tactics or another vendor making big promises. They need a strategic partner who understands how their business operates, how opportunities turn into jobs, and why the systems behind growth matter just as much as the leads themselves.

Today, CNC brings web design, SEO, branding, advertising and software together as complete digital infrastructure for established and growing contractors.

Same industry. Different tools. The mission is still to build.

The path to CNC

  1. 01

    The field

    Laborer to project manager and superintendent. Experience with crews, scheduling and work on actual jobsites.

  2. 02

    The turn

    Rheumatoid arthritis changed what physical site work could look like, but not a connection to the trades.

  3. 03

    The lesson

    Built blue-collar businesses and learned marketing by putting real money behind filling real schedules.

  4. 04

    The mission

    Build connected digital infrastructure around how established contractors actually operate.

How we operate

Why contractors work with CNC

  • Be direct

    We say what we'll do, why it matters and what happens next. No buzzword piles, no vague claims.

  • Speak business

    Marketing decisions get tied to leads, booked work, capacity and margin, not likes and impressions.

  • Prove the point

    Real data with clear context and a defined period. We never invent results or imply guarantees.

  • Know the trades

    Field teams, call handling and estimates are real constraints. We plan around them.

Let's talk

Get more contractor leads

Tell us where the business is headed. We'll show you what the infrastructure behind it should look like.