Industries / Subcontractor
Marketing for trade subcontractors
Trade subcontractors win work through general contractors, bid lists and reputation on the jobsite. We build subcontractor marketing that gets you in front of more GCs, makes prequalification easier and keeps your backlog fuller and more predictable.
The Subcontractor business
Why subcontractors need specialized marketing
GC relationships drive the pipeline
Most of your work comes from a set of general contractors. Growing means getting on more bid lists and staying top of mind with estimators and PMs.
Prequalification is a filter
Safety records, insurance, bonding, capacity and past projects decide who gets invited to bid. Making that information easy to find helps you clear the filter.
Backlog swings are costly
Feast-or-famine schedules strain crews and cash flow. A steadier flow of bid opportunities makes planning and hiring easier.
Your reputation travels
Superintendents talk. A professional brand, clean crews and organized documentation make it easier for good work to turn into referrals.
What we do
Our subcontractor marketing services
- 01
Subcontractor website design
Capability websites with your scopes of work, project lists, safety and quality information, service areas and a simple way for GCs to send bid invites.
More on Web Design - 02
SEO for subcontractors
Pages that help GCs and owners find you when they search for your trade and region, such as a mechanical, electrical or concrete subcontractor near a project.
More on SEO - 04
Targeted outreach & ads
Campaigns aimed at estimators, project managers and owners in your target markets, supporting the relationships that bring in bid invites.
More on Advertising - 03
Subcontractor branding
Capability statements, bid and proposal templates, jobsite signage and a consistent brand that look as professional as your crews.
More on Branding - 05
Bid tracking & CRM
A CRM that tracks bid invites, submissions, follow-ups and GC relationships, with reporting on hit rate and backlog by customer.
More on Software
Local search
Help general contractors find you
When a GC needs a new sub for your trade, or an owner researches who's on a project, your company should show up with clear scopes, project history and contact information.
- Scope-of-work pages for each service you self-perform
- Project list and sector pages that show relevant experience
- Service-area pages for the markets you bid in
- Google Business Profile and directory listings kept consistent
- Downloadable capability statement and prequalification information
- Reporting on bid invites and inquiries by source
FAQ
Subcontractor marketing FAQs
How do subcontractors find more work?
Get on more GC bid lists, make prequalification information easy to find, keep a professional capability statement and website, follow up consistently on bids, and stay in touch with estimators and project managers between projects.
Do subcontractors need a website?
Yes. GCs and owners check out subs before inviting them to bid. A clear website with your scopes, project history and safety information helps you pass that check.
What should a subcontractor capability statement include?
Your scopes of work, the sectors and project sizes you handle, key project examples, safety and quality practices, licensing and insurance details you can share, service area and contact information.
Can a CRM help subcontractors win more bids?
Yes. Tracking every invite, submission and follow-up shows which GCs and project types you win most often, so you can focus your time where your hit rate is strongest.
Let's talk
Get more Subcontractor leads
Tell us where the business is headed. We'll show you what the infrastructure behind it should look like.
